Juliet Anammah becomes Jumia Nigeria CEO

Mrs Juliet Anammah, a B.Pharm holder from the University of Nigeria, Nsukka, has been appointed the new Chief Executive Officer (CEO) of Africa’s leading shopping platform,Jumia Nigeria.

Mrs Juliet replaces co-CEOs, Jeremy Doutte and Nicolas Martin, who will now run Jumia Global across the 11 African countries where Jumia operates.

“My objective is to relentlessly focus on building the Jumia brand, making it the one-stop shopping destination in Nigeria by offering convenience and the widest assortment of quality products at affordable prices,” Mrs Juliet said in a press release made available toTechLoy.

She added, “We are building a platform for local and global brands to enter the market at the speed of light by going directly from the factory to the consumers. This is a game changer for Nigeria and a major shift in the way companies look at their market entry strategy.”

This appointment marks a new phase of growth for Jumia Nigeria, emphasized by two key themes: the focus on the customer and the partnership of Jumia with its brands and its vendors, which will be the battlefield of the newly appointed CEO.

Prior to her becoming Jumia Nigeria CEO, Juliet was a Partner at Accenture, where she focused on the digital consumer and route to market for consumer goods companies, and the Managing Director of the firm’s Consumer Goods Practice in Nigeria.

Juliet, who’s very passionate about “Africa rising” and women advancement, brings to Jumia over 24 years of professional experience with six years at senior executive level.

Mrs Juliet Anammah holds a MBA in Finance from Enugu State University of Technology (ESUT) Business School in Lagos, is a member of the Governing Board of The Corona Schools and serves on the board of many other non-profit organizations involved in women development and trade expansion.